Saturday, April 19, 2008

The Challenge of Marketing an Informational Site and Monetizing it!


Things are looking up if I can just get through this one last month of struggling to survive before My SSDI begins hitting the poor and pitiful bank account! My goals haven't changed though, just a little less pressure after this month passes. Although I have added the new NASCAR site and it has been indexed by Google, my passion still lies within the Fibromyalgia site in an effort to help the people who, like me, struggle and suffer needlessly because of this disease. That will never change. The problem is that there is often few ways to monetize an "informational" website. People search the internet for information and as far as they are concerned, that information should be free. Well, guess what people? The hosting isn't free. The time spent in research, writing valuable content, developing web pages and spending endless hours of searching for free traffic generating methods due to a lack of an advertising budget ISN'T FREE!


Still, visitors arriving at an "informational" website, think that what they get should be free and absolutely will not dig into their pockets for one dime to support the resource that you have gone without to keep available to them. It boggles the mind. So, how do you monetize an "informational" site so that providing all of these "FREE RESOURCES" doesn't put you in the poor house?


One answer is to clutter your website with traffic exchange banners. They really don't help that much and make your site look bad but, hey, you gotta do what you gotta do.


Another solution is to make your website private and charge a monthly membership fee to access the information you provide. That's great, but what if you really just want to help people and want your site content available to everyone? This isn't really an option.


Still another solution is to offer affiliate shopping links for your visitors to click on, where you make a small percentage from their purchases. Great, but how many "fibromyalgia" related affiliate programs are out there? And besides, people don't really give a crap about whether your site sinks or swims if it means they have to dig into their pockets...they will just move on to the next "fibromyalgia site" in the search results.


Adding AdSense is another way to monetize your site but do you really want your visitors to click on competitors ads and leave your site, just to make a couple of bucks at the end of the month? Nope.


So, what is the answer? I am still working on it. Please do not get me wrong here. I love maintaining the FM site and hope that it helps alot of people. You can help. Click on the sponsored ads, do just a little shopping, (I even have BIDZ.com on the shopping page now! If you enjoy Bidz and shop there anyway, why not use that as a means to support a great cause? Just log into your Bidz account via this link...it won't change your shopping experience at all but will help me out alot!), visit the new NASCAR site and get that Dale Earnhardt Jr. t-shirt you have always wanted! (You need one with the new sponsor and #88 anyway, right?) When Christmas comes, order an individually written, personalized Letter from Santa for the kids in your family! Most of all, share the website with those you know. There is a widget called "UltraRefer" at the bottom of the Home Page that allows you to share the site with everyone in your address book! Imagine how many people you could help by sharing the site with them! There are so many afflicted with FM/CFS that you are almost guaranteed to know someone who is touched by it.

I want you all to know that I really appreciate the efforts of those who do all of the things above in an effort to support my website. You know who you are and I love you so much for the help and support you have given me. It is because of your support that I have been able to keep the site up so far!


Well, that's it for today. It's medication time or I am going to be a hurtin' puppy really soon. Gotta love that Methadone! LOL! It's the only thing that enables me to keep going on some days, no joke. Imagine trying to maintain three different aspects of a domain, (over 400 pages), all the while dealing with constant pain that never really goes away, depression, anxiety and a "fog" that never clears. Those are the challenges I face everyday just to maintain the website, forum and blog. Please continue to support them, pray for me and help those in need. So many are suffering. Please so not let their cries go unheard.


Tip of the Day:

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